3. Designing an Activist Brand
When we think about brands, what immediately comes to mind are aspects such as logos, phrases, sounds, and smells – all the elements generally associated with a brand. But while these are important, a brand is so much more than these trademarks. In this episode, I’m showing you the essence of what creates a brand, or more specifically, an activist brand.
As purpose-driven leaders, we want to go beyond building a known brand. We have a responsibility to fuel and fund the change we want to see in the world, and building activist brands - those that stand for a set of values but are also leading advocates for the social, structural, and systemic changes we require - is how we do this.
Join me this week as I define what an activist brand is and show you how to build one with your business. I’m sharing 10 questions to help you identify where you are right now on building an activist brand, and showing you how to make the necessary shifts to align your values with the systemic change and social impact you want to create.
To celebrate the launch of this show, I’m giving away Audible gift cards to 10 lucky listeners who subscribe, rate, and review the show on Apple Podcasts.
I want your honest feedback so that I can create an awesome show that provides tons of value. Click here to learn more about the contest and how to enter.
WHAT YOU’LL LEARN FROM THIS EPISODE:
The differences between a traditional brand and an activist brand.
What a brand is and is not.
How to build an activist brand.
Some examples of how activist brands show up.
What being an activist brand entails.
How your brand can be a leader of change in society.
LISTEN TO THE FULL EPISODE:
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3. Designing an Activist Brand
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FULL EPISODE TRANSCRIPT:
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